A large IT and business process management outsourcer was facing reduced margins in the wake of low cost competition. The client wished to identify opportunities in other industries that would leverage its strengths in IT outsourcing.
The team defined a series of market segmentation criteria that were used to drive the analysis and researched potential industries into which the client could leverage its core IT outsourcing capabilities. A market entry strategy was developed that identified the key phases of the overall approach and assessed scenarios for successful entry.
The client executed the strategy and proceeded to develop a presence in the newly identified markets. The client achieved significant sales in the new market.